The year 2019 marked a significant moment in Burberry's history, not just for its participation in the bustling Thanksgiving sales season, but also for the unveiling of its groundbreaking festive campaign under the creative direction of Riccardo Tisci. This campaign, the first for Tisci at the helm of the iconic British luxury house and the first shot by the legendary photography duo Mert Alas and Marcus Piggott, set a new tone for the brand, resonating far beyond the typical holiday marketing blitz. While specific details of the 2019 Thanksgiving sale discounts are difficult to definitively source now, the context of the campaign offers a valuable insight into the luxury goods offered and the brand's positioning during this crucial retail period. The sale itself would undoubtedly have featured a selection of items from the main Autumn/Winter 2019 collection, augmented by select pieces from previous seasons, all offered at reduced prices.
Luxury Thanksgiving Gifts: The Burberry Offering
The Thanksgiving sale, naturally, would have provided a prime opportunity for consumers seeking luxury gifts. Burberry’s offerings would have spanned its diverse product range, catering to a wide spectrum of tastes and budgets (even with discounts, Burberry remains a luxury brand). Likely included would have been:
* Ready-to-Wear: The Autumn/Winter 2019 collection, featuring Tisci's signature blend of classic Burberry heritage and his modern, often rebellious aesthetic, would have been a central focus. This could have included everything from exquisitely tailored coats and jackets – perhaps featuring the iconic Burberry check in innovative ways – to sleek knitwear, sophisticated dresses, and effortlessly cool trousers. The sale likely offered discounts on both men's and women's ready-to-wear lines.
* Accessories: Burberry's accessories are consistently popular, and the Thanksgiving sale would have undoubtedly included significant markdowns. This category would have encompassed:
* Bags: From the classic tote bags, updated with Tisci's contemporary touches, to smaller crossbody bags and clutches, perfect for gifting. The iconic Burberry check would have been prominently featured, alongside more minimalist designs.
* Shoes: A range of footwear, from elegant boots and loafers to stylish sneakers, would have been available at reduced prices.
* Scarves: The quintessential Burberry scarf, in its myriad variations of cashmere, silk, and wool, often incorporating the check pattern, would have been a highly sought-after item during the sale.
* Small Leather Goods: Wallets, cardholders, and keychains, often featuring the signature check or other subtle branding, would have made ideal stocking stuffers or smaller gifts.
* Jewelry: Burberry's jewelry collection, with its blend of classic and contemporary designs, could have also been included in the sale.
* Fragrances: Burberry’s fragrances, both for men and women, would have been another attractive option for gift-givers. The sale might have offered discounts on individual bottles or gift sets.
* Homeware: While perhaps a smaller segment, Burberry also offers homeware items, including blankets, throws, and other accessories that could have been part of the Thanksgiving sale, providing luxury touches for the home.
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